The rapid development of China's online shopping market, while the family was transmitted from the primary stage in the development. Household electrical appliance enterprises online store is a self-built double-edged sword, home appliances online store, and businesses need to balance the relationship between traditional stores, the net purchase price can not be too low. The industry proposal, home appliances online shopping should also develop a new sales model.
in the IT industry, with the hard side for many years, operating in the channel also accumulated a lot of resources, but, as a new home appliance industry, with the party spent more than a year into the store . said: uncommon. In order to broaden the sales channels of home appliances, business gradually become a common practice self-built online store. June 25, 2010, TCL self-built online store open; June 28, Glanz online store to start operations; December 22, CHIGO the B2C online shopping platform formally launched ... ...
Orville Consulting (AVC), General Manager Yu Leung-sing said the TV industry, the rapid development of electronic commerce, in the next 5 years is % of sales. Appliance retail channel development and the development of color TV industry is closely related to the channel structure, stability and change, lower expense ratio and increase channels to become parties to the game controllable focus.
Sun Enterprise Online Shopping Mall boom
hill introduced, with the side of the online store did not initially count on it, only to send two staff members responsible for But after the on-line has achieved beyond imagination. Sun hill gives a set of data, Online Shopping Mall has just one month on-line sales for the twenty or thirty million, after 3 months increased to more than 100 million a month to December 2010, has grown to two or three million. Sun Hill said more and more intense physical competition appliance stores, and online store is currently run businesses do not lose money, so the same side in the future to develop this part of the business, 2011 sales target of 1 billion, of total sales the amount of about 5%.
the same side trying to break in new sales channels, market monopoly. Haier, Skyworth, Meiling, TCL, Hisense, Konka, Glanz, Panasonic, and Chi Higher home appliances business, in terms of online store already trying.
Skyworth, Haier and is the online store opened earlier household electrical appliance enterprises. Consumers can either choose the product menu, you can also set your own desired product specifications, price range to search, it is convenient. Skyworth will
s Own products as long as do not conflict with Skyworth, Ming-store network can also sell other brand products.
TCL, Hisense and Konka most household electrical appliance enterprises such as self-built sales network platform, a similar pattern with the Haier Mall. These enterprises self-built products in the shop is very rich in species and models, product descriptions and presentation is also very detailed.
CHIGO self-built online store in December 2010 just on the line. Online Shopping Mall is currently the main blog to display the high and sell CHIGO based, compared to other sites and there will be more traditional sales channels, the ones who enjoy regular activities.
need to explore different sales model
home appliance enterprises to sell products online, compared with the traditional channels, online shop entrance fee, labor charges expenditure will be reduced.
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