Chen Ying, China Resources not nervous yesterday to shoot some 2.56 billion within budget - Dong Wan's blog

 August 1, 2005, Qinghe Town, Haidian District, residential and support (the original three woolen mills) Land After 81 rounds of bidding to the final by the China Resources competing to 2.565 billion yuan. Anningzhuang Road east of the land, west of the town Qinghe West, North H-8 block to clear Hebei Road, H-6 block to the status of Beijing made it Works plant north wall, south to South Road, Qinghe town. by Beijing Textile Holding Co., Ltd. is responsible for cases in accordance with the agreed deadlines The other buildings. As the city's largest publicly traded since the pieces of land, over more than 50 developers to buy the tender offer. Since July 18, after listing the final bid through 80, this golden land won by the CRL. Resources Land said he was very optimistic about this plot, just a clear customer orientation and strong enough to support the industry driving the price. The land is adjacent to the Information Industry Base, Haidian Park in the central area of Zhongguancun Science Park, the edge 13 from the light rail line stand on only 1.3 km. Haidian including 75 square kilometers of the central area and 280 sq km development zone, is rare in China and the world of high intellectual resources of science and technology-intensive areas. there, including Peking University, Tsinghua University, including 68 of the class tertiary institutions; the Chinese Academy of Sciences, including more than 230, including central and local types of independent research institutions; technical personnel up to 38 million people, academicians accounting for 36% of the total number of academicians. Currently the park has reached high-tech enterprises more than 10,000 to Lenovo, Founder, Tsinghua group of the same party as the representative of high-tech enterprise group has been formed, the park sustained rapid growth of various economic indicators, economic output in the country in a leading position in high-tech development zone. Huarun Qing River Wool Factory land position in 2004, Haidian technology gross income exceeded 2,000 billion yuan, GDP, industrial output value, total taxes paid, total export and others have greatly increased .5 years, Haidian total economic volume more than doubled, technology gross income has been for many years in the national high-tech zones in the 53 countries ranked. only been on the Information Industry Base, assigned to Lenovo, Digital China and other high-tech enterprise 673, the accumulated the output value of 131.03 billion yuan, 365 million yuan per hectare, creating a work in the IT business park development and management of senior technical staff, Tsinghua University Beijing University and other tertiary institutions, young faculty, Chinese Academy of Sciences Institute of the young researchers and run high-tech enterprises, foreign research institutions, Zhongguancun Information the company's mid-level managers and industry engineers developing segments comfortable, eco-of the home products. China Resources Land will get rid of the old routine single residential development to a new mode of operation, full account of all residents living needs, to the land for the comprehensive development as a whole. In addition to 55 million square meters of housing, the block will be built within the nearly 2 million square meters of sports club, a position to provide complete various sports venues around the region will greatly improve the sports the situation of acute shortage of facilities. China Resources Land is particularly bullish on construction area of 100,000 square meters of commercial and financial sites, although the surrounding business has been more mature, but the format is relatively old, could not meet the future needs of emerging growth. commercial and financial sites will large part to the introduction of international supermarket, the developer also said that does not exclude the introduction of a large shopping mall, China Resources Land believe that as the site put into use, to enhance the quality of commercial facilities in the region. the community has a primary school, will also build a kindergarten, children of school facilities for the owners. For the convenience of customers to travel, the developers will open the 13th to the light rail line to the bus station. Planning and Beijing-Baotou expressway and is about to land east Ning Zhuang East Road rings are connected to the land will greatly improve travel conditions of traffic. The Government has plans for an expressway leading to the Olympic Village, making the land accessible. in accordance with the overall planning of the new Beijing, the plot is ecological zone in the west, surrounded by the Summer Palace and other royal gardens, from a hundred Wang Shan, the Fragrant Hills and other natural landscape is also very close to superior natural environment that makes the developer of the land in Zhongguancun area will surely become the most livable large community. on-site guest China Resources Land (Beijing), General Manager Chen Ying of China Resources Land (Beijing) Deputy General Manager He Zhengrong China Resources Land Finance Director Lin Kui Chang China Resources Land (Beijing) Vice President Xie Ji, China Resources Land (Beijing) Brand Director Chu Hua Yuehua Run Land (Beijing) Chief Architect Guo Xiaodong scene Fax - China Resources Land plots purchased the city's largest live conference, China Resources Land (Beijing), Zhu Hua, director of brand and agency vice president Vietnam conference hosted more】 【Zhuhua you media friends Good morning! Yesterday we received a lot of media calls, express our congratulations, and today we have arranged a press conference and so, I am here first as a chair, and now I will brief you meet the media today to attend the main leadership. The first is Executive Director of China Resources Land Limited, China Resources Land (Beijing) Managing Director, Mr. Chen Ying; Executive Director of China Resources Land Limited, China Resources Land (Beijing) Co., Ltd. Deputy Managing Director Mr. He Zhengrong; Chief Financial Officer of China Resources Land Limited, China Resources Land (Beijing) Co., Ltd. Chief Financial Officer Mr. Lin Juchang, China Resources Land (Beijing) Deputy General Manager Mr. Xie Ji, China Resources Land (Beijing) Chief Architect Mr. Guo Xiaodong. 【more】 Zhuhua have many friends in the media can not wait to Learn about our three o'clock yesterday afternoon Qinghe 2.56 billion got the land situation. First we will call on President Chen to give us some idea of this plot we also see Kwok think we thought of this the planning , and then answer some of the reporters are very concerned about, I hope you cherish this opportunity, now please give us President Chen induced a brief opening. China Resources Land (Beijing), General Manager Chen Ying Chen Ying】 【Good morning, everybody! I to see many of them are old friends, especially happy, thank you very much concerned about China Resources Land, thank you very much valuable time, we talk together. I want you to take a brief introduction to our ideas, one is that we have spent a Beijing in time to study the market and customers, we carefully through the year, further systematic study, we found that urban areas in Beijing between 6000-9000 dollars of residential owner-occupied demand is very real and strong, and we also believe that This is the real spending power, not with fantasy elements, so we are very optimistic about this customer base. In addition, we spent about a year's time, the serious study of the Qinghe the project, its land property, but also with the surrounding environment, the overall number of traffic, as well as the overall planning of Beijing with this project we conducted over 100 days of serious analysis, and finally concluded that this project very much in line just mentioned, people living in Beijing since the real in to meet their living requirements. We believe that this land is in Zhongguancun, Haidian, on the ground, a very large concentration of China's emerging technology industry, a huge crowd of employment, new jobs every year, the crowd settled population, Therefore, we feel that this place needs is consistent with our position, we are very optimistic about this project. 【Chen Ying】 Third, we have been very careful calculation, the price of land for the project we came to a scientific, strict budget Yesterday, I was not nervous because the are in the budgets, we are on budget to get our project. Finally I would say we are very concerned about China Resources Land, we are very grateful and hope you next time, Qinghe look at our projects for the general public it would be a great project, the price would be the best, and very literate quality, I hope you like this project, thank you! Kwok Architects, please give us the following a brief introduction about the project. 【Guo Xiaodong】 Good morning! I was Guo Xiaodong, in order to facilitate all future questions, I first compared this project with you all again quickly, so we have a more perceptual awareness. our the project's theme is comfort, ecology and their own homes. This map can give you the concept of a regional position, which is Second, Third, Fourth and Fifth, which is the core area of Zhongguancun, which is on the way science and technology park, This is the Badaling Expressway, which is Zhongguancun North Street, and the suburban railway, and our position is very close, within the scope of efficient transport. this picture give you a more magnified visual impression of a special, red is block the project, he is the Badaling Expressway to the east, which is the way high-speed Qinghe bridge, to the Badaling Expressway from the project from the Qinghe bridge is 600 meters. This is a very, very important road There is also a road leading to the Zhongguancun North Street, about five kilometers to the west gate of Tsinghua not, this is in terms of comparing the two from the main road traffic. There is Line 13, which is on the stand, which It is our land, the spacing between them is about one kilometer. 【】 This is Qinghe Guo Xiaodong, is now very clean governance, south of the North Fifth Ring Qinghe, a road can be directly on the rings, its distance only 500 meters. We look at what other places around the use of our land to the north is the Tsinghua University, Life Research Institute, across the Line 13 of Beijing Sport University, the rings further south is 135 hectares of greenbelt. again south, is basically a dormitory area of Tsinghua University. This is the supporting facilities, the city contributed a fifty and seven thousand square meters of urban green space. Now I give you a brief introduction about the regional market, just President Chen said, we in fact The plot was very deep, very long period of research, we are now a very simple report, our project to the Zhongguancun Haidian Science Park based mainly consists of two parts, one is the core area of Zhongguancun, there is on the Information Industry Base. Haidian 75 million square kilometers of the central area, and 280 square kilometers of the development area. As of the end of 2004, occupancy has reached 14 280 enterprises, including Lenovo, Founder, Tsinghua University, represented by the same side of a High-tech companies have approved the formation of .5 years, Haidian R & D investment increased 4.1 times, in 2004, Haidian technology gross income exceeded two thousand billion, 53 consecutive years in the country ranked first among national high , especially on the Information Industry Base, the accumulated output value of more than 1300 million, has 673 high-tech enterprises. China Resources Land (Beijing) Chief Architect Guo Xiaodong Guo Xiaodong】 【simple words with a particular sum up our time on market research, Zhongguancun brought about rapid economic development is the direct increase in the number of high-quality population, the rapid growth of income, coupled with its shortage of residential land in Zhongguancun nature, making the region occupied a special type of strong housing demand. Here we simply describe what customers and our customers are mainly from the Zhongguancun Haidian Science Park and universities, research institutes, high-quality workforce, demand for higher living quality of the home crowd. We divided it into four specific categories, is the work of the IT business park development and management of senior technical personnel, Tsinghua University, Beijing University and other tertiary institutions middle-aged teachers, the third Chinese Academy of Sciences research institutions, research institutes and foreign young researchers, there is a school-run high-tech enterprise managers. Introduction to come to an end here, thank you!】 【Zhuhua more basic information on the item description here on, just now on the research results in this region, in the future positioning of the company, gave a briefing on some of the ideas may not make all the journalists who met with about 20 minutes following the time and want to ask some questions about media friends. 【Question】 just heard President Chen introduced to our project location is six thousand nine thousand yuan per square meter, but after they calculated a bit, let's get to the cost so high, about three thousand dollars, plus other costs, and now the cost has to 6500-7000 yuan, in the future we How much is a square plan? there is what we have to create a format? Chen Ying】 【compare this special, this place is a comprehensive land, a total of more than 70 million square meters, including a dozen square meters of commercial, There are sports, there are ancillary facilities. so this is actually the land that we think it is an integrated development project, not simply a residential area. so let everyone in general the cost of a simple method of calculation is not the concept we ourselves have not yet priced, can not tell you is that the final price, I can only say that this place is a comprehensive development project, we are actually developing an integrated body, which part of the house. cost-effective we can tell you is that a certain Zhongguancun, Haidian District, will be a very cost-effective products. 【more】 North Water Transfer Project to further focus our every move, President Chen has a very clear message, the high cost of real estate, this is our very important to build the project position, if you live in the vicinity of our projects, our projects can be long-term follow-up. 【Question】 I was China Construction News, the Chinese property market magazine journalist, I have three questions to ask President Chen, the first is after the end of last auction Sunco is on the evaluation of the land within the 2.5 billion is a reasonable price, China Resources Land evaluation for a reasonable price the land is in what position, China Resources Land Limited is able to withstand the highest number, can disclose? s Second, after the end of the auction, when someone said, China Resources Land reason why such a high price to buy out the land, because his hand does not land, and now in the hands of China Resources Land Reserve of what is how? third- Division of the land, said a lot of attention, but yesterday the auction site and there is no figure Vanke, is it, and Vanke and China Resources Land about the origin? Chen Ying】 【We are after a reasonable measure, and I has been stressed that the project is an integrated development project, not a simple residential projects, integrated development project requires a number of such comprehensive development business, sports have a very good idea of development, and future development of the ability to follow-up. We believe that relying on China Resources Group, to China Resources to operate the project experience, we can be very good operation of this comprehensive project, so everyone's understanding of the project, estimates there are still a degree of certainty. But we got this project is totally in our budget range inside to the stability of our style, it must be within the budget will take place, and will not consider other factors. itself is a listed company of China Resources Land, we can see its annual report, China Resources Land's land bank is more than three million square meters, not to say that no land reserves, as to get to and get to, there is no consideration in this regard, our business does not allow such considerations. 【】 Chen Ying second question is about the land, I think this thing is still stress within budget, but in the end, or disclose the reserve price. The last question, just talked about Vanke, as Vanke is a listed company, his independent operation, I think their business I really was not very clear decision. 【Question】 I am a Chinese business newspaper reporter, there is a question for President Chen, but also followed news earlier question, he just said that the land reserves, the annual report you said that China Resources displayed on the land reserves of more than three million square meters, which is across the country. he meant probably that in Beijing, China Resources Land Bank, we now know of four projects under construction, before taking the land, in addition to the four in the construction projects, China Resources Beijing Land Reserve in what circumstances? Chen Ying】 【still has some of the land reserve, its just said that several projects are late, each project was relatively large, a total of Phoenix 70 million square meters, we now see, the traditional understanding is that the two buildings next to Sanyuan Bridge, in fact, this is a small part, we now sell, basically sold out fast is the second phase of the three Block, we started the third phase, there are about six, in addition there are 20 million square meters of office space are on the edge of Phoenix. If the Phoenix project is concerned, the light of our land reserves of the projectvery impressive, let's do two years should be no problem. In addition, we also operate our own in the West District, Changping District, as well as land reserve, but it is in the early, but not included in final sales, the may be the outside is not particularly clear. So I think the whole, China Resources Beijing Land Reserve in the land reserve is normal situation. 【more】 Zhuhua we may have been more concerned about China Resources Land (Beijing) Company, that we just has applied the name in the promotion, has been in continuation of our brands, in fact, as President Chen said, the size of the entire project, Beijing has been to the broader market to operate, but our style is a sound one in the introduction, in fact, Phoenix, and there are years of development. 【Question】 I 21st Century Economic Report of the journalist, I care about this project in addition to, the project is said to be within six months to pay 30% of the land transfer, including the start-up capital, it was calculated been possible to reach 500 million, such a large sum of money, which is China Resources Land transfer from group to go inside it, or that use other manner. In addition, I also want to know, this year's macro-control of our sales here for Resources have no effect, this effect in the sales area can have a say, including this year's objectives, strategies have not been adjusted? China Resources Land Finance Director Lin Kui Chang 【LAM Chang】 just talked about the project start-up capital more, how do we finance to support the development of the project. just mentioned, we tracked this project for a long time, so when we decided to bid on this project, this project needs a good preparation for the funds we have. just President Chen stressed that the project is within our budget to get in, and follow-up chest success we have enough money, now we own funds, if we look at annual reports of listed companies, as of last year, there are ten of cash in our hands to spend several hundred million in cash, plus the first half of the market in Beijing is also very good, second half of the whole of China Resources Land in five different areas of the country, including Beijing, Shanghai, Chengdu, Wuhan, Hefei, there is a new real estate to be sold, so We expect our sales in the coming year is very significant. this perspective, capital is not the problem. Zhuzong not say that we are in the first half of the sales, I would like to have the friend asked, and we sell throughout the year expected, we are a listed company, in September we will announce interim results and annual results announcement in April, before the publication of results, this material is sensitive, is not convenient at this stage with you to disclose. 【more】 just Zhuhua director said Lin, a listed company can not disclose at this stage some indicators, but overall I think it is, please thank some of our good to you free up some. China Resources Land (Beijing) Vice President Xie Xie Ji Ji】 【just said Chief Financial Officer a, listed companies can look forward to the specific circumstances of mid-year report of listed companies out there that we can get this at some point to speak. We all know that our main project is the Phoenix, the Emerald City, as well as the other two projects, which which I give a few points. The first is the Emerald City of our online contract in June, which is not to hide, can not hide, monthly turnover of 177 million, this is the first point. The second point, our Phoenix, 6,7 overseas promotion of the month, the U.S. and the UK subscription of more than two billion, two billion is needed in August and September to convert to sales. Third, an entire transaction Grand Constellation C, Building, which is what the end of 6, the fourth point, Phoenix business district, just President Chen said that Phoenix itself is 70 million square meters, in addition to one, two, three of the residential portion, there is a large piece of land belongs to business district, also in June, when a deal worth 500 million Hong Kong dollars or so in business. I would like to have Chief Financial Officer said, I have to disclose the overall performance, please look forward to our mid-year report. as responsible for the sales Deputy General Manager, I can tell you disclose these key projects in the last two months, some of the performance, thank you! 【Question】 President Chen Hi, I'm a reporter Dong Wan, I have two questions here, because We have been concerned about the CR brand development. Yesterday, China Resources to such a high price after more than 80 rounds of bidding to get the land, we feel that strength is considerable, there is a problem arises. in just for you and Kwok Architects the land described in future product planning, I feel, in fact we have to pre-position a considerable degree of accuracy, for example, is characterized by its customer base some of Chihpen class. there is a real problem, the cost of our own land is so high, from real estate Resources Development in Beijing, the history of the past, whether it is the Emerald City or Phoenix, in particular the Emerald City, is not very promising area played a role in the value of mining areas. Qinghe area although in recent years development is also more heat, but let the regional characteristics of the industry feel it is not so obvious, yet to a certain extent, China Resources won such a high cost of land together such a large scale, I do not know this for Qinghe future of the region how to make a regional value positioning, including product level. 【】 Chen Ying together in fact this project has great commercial, commercial value is not simply to take home can be calculated, so I think if only Now many of my friends do get the total price divided by the area, do come out of this project did not apply. this project in addition to living space, as well as commercial and financial sites, as well as sports land, the land value. can give you an example, a good business, his value, in fact, sometimes we can hold, it can be sold, the value of his house is not proportional to the normal calculated. So I think, in fact, the value of many of mining in the commercial and financial This point is a general, if the only housing project company, he is, relatively speaking, less the value of mining. 【Question】 residences accounted for more than 50 million homes compared with the previous level or, for example, now Emerald City has been selling such a good plot, but also do very high-end, cost at least eight thousand dollars or more to sell only get on. 【】 Chen Ying residential we have always believed is in line with our position, it is important Zhongguancun, Haidian District, meet the needs of people own homes, we must allow them to feel willing to buy. 【Question】 The second question is you mentioned a key point, we have this from the Qinghe this block, I feel like a breakthrough Resources ago Housing in Beijing, the development of a single model, the new development model like? What a qualitative difference? Chen Ying】 【development model I mentioned earlier, this project should be large-scale integrated development project, before the development of China Resources Land, is not purely residential, for example, there are many office projects, commercial projects, such as in the Xidan area, we have a lot of property is held, so many years also summarized a lot of experience, offices, commercial, residential also summed up a lot of experience. Group also we ask, should the combination of these formats effectively together to form an integrated organism, and promote each other, I think this will show everyone Qinghe out of this project is very organic interaction. 【question 】 I'm from the era mansions Beijing Youth Daily reporter, has just sold the case of President Chen has said is good, but from the entire market, sales in the first half was not very good, but this can Resources that high-cost, large-scale to take, whether there is a shift in market expectations. as you just said, China Resources has always been the style is more sedate, the comparison should be considered more. 【Chen Ying】 The problem is that In fact, the budget of this project we do is live with our own, since the real needs of consumer groups live and the price they are willing to accept as the basis, in accordance with our previous budget, which is a real budget does not contain virtual components. No matter the style of the Group, or China Resources Land, the group's style has been asked to do the budget entirely true. this project, we note that a project reserve price is one thing, winning is one thing, the macro-control relatively calm period, China Resources Land makes serious and really do a budget with the requirements of their own homes, I think we really are a more reasonable time to get to. I think that the macro-control in this situation, but also There is, we are more calm, realistic look at prices with a premium, we can budget enough for us to get to the real. 【Question】 I want to ask something a little empty compared, because the market is not very good this year, Beijing's market, we look at the trading volume is not optimistic, but we just saw the sale of CRC or so well at such a time to give us such a pleasant surprise, President Chen for the second half of this year, including the overall market is expected early next year What is. In taking this ground before, with the Sunco also had exchanges, they are very determined to win, the day the scene many large companies go, this attitude is not reflected in Beijing's largest developer, the overall market is confidence, including President Chen, including China Resources is a look at how this problem? 【】 I think that Chen Ying, the real estate market, real estate market, the healthy and stable development of all people are willing to see, we look at the issue based on this . 【Question】 I am a Chinese real estate newspaper reporter, I have two questions, first one is just President Chen also said that some listed companies to disclose information, China Resources in recent years has not been a very high rate of return, we get After the piece of land, how to improve return on equity. The second question, we will be in five cities this year to open the same time, but early last year, when Wang said that once, we need to be expanded to many parts of Chongqing initiatives, and Beijing, China Resources Land is the role of rear area. I would like to ask President Chen, as he said, 2005 is a node, I do not know what Beijing can play a role, is not played in the process of expanding rear role? Chen Ying】 【improve the company's return on equity is a group of our requirements, we also have to do so, we officially changed its name to China Resources Land (Beijing) after the company proposed to strengthen the sector and strengthen the country, is to strengthen the company management, improve product strength and services, is committed to making the company increase its competitiveness, rather than relying on some market speculation and profit. We have to do this thing at this direction, now, through several years of reform, through years of careful study we compare the market and customer research to improve products, improve service, and now we have a very powerful force, can increase the return on equity, can improve the quality of the product with the service capabilities. This time we take this project also reflects our confidence to do this very big thing. 【】 Chen Ying second point, whether in Beijing or the country to take to get to, are formulated according to China Resources Land, and other provinces of the land, as well as Beijing's land, we are selective study measured according to our own targets, meet our requirements, in line with customer orientation and product positioning, in line with economic measurement indicators we should care, these will be made when appropriate land, there are plans in line with strategy. 【Question】 I press the Beijing Evening News, first of all congratulations to take to the success of China Resources, a lot of journalists have also mentioned, and now we are all on the trend of the judgments of uncertainty, and the first two days When Chen Huai, said the Ministry of Construction, Ministry of Construction in the policy reserve is also very rich, since the stability of prices may also introduce some policies, but expert opinion also said that now is not get to and a good time to buy a house. Beijing Municipal Government is also displayed some of the signals that the next time for some of the more low-cost housing, according to CR has always been the position of the project or do high-end products, get low-cost speaking, only be done on high-end products return is guaranteed. just President Chen also mentioned that the more appropriate now to take place, and very confident, I would like to ask President Chen, to get the confidence back to what it is, you are still relatively optimistic about the trend, your judging criteria? Chen Ying】 【answer to this question, be honest, we determine the basis of this project is that to get to the real estate market is stable, healthy, and is based on this reason, neither rose nor drop, we take this to the cost estimates are based on the stable and healthy market. The second is based on everyone just to see the analysis of the customer base, so I have to repeat, not to say only to do high-end, the project location is in Zhongguancun, Haidian District, occupied by consumer groups, will be a high cost, we are not only the high price to do, but we have to do is cost-effective projects, the land is actually reflected his commercial value, the value of different sports to understand the project. This is a little different understanding of land, does not mean we can only do what the high price of housing, the housing is very reasonable we think the price of owner-occupied residential cell. 【】 I believe questions a reporter, I would like to ask some more specific things, just talking about this project, I would like to ask the progress of the project, when will start, when capped, when can push market?】 【Chen Ying in the second quarter next year, we will fight to the end of the first phase of the market and try to finish the project in late 2008. 【Question】 I am a Beijing television Pharaoh, you win that piece of land to , and prove that you have the strength also have this money, how to get in front of the problem, and how to think, I do not ask. I would like to ask you the Emerald City in the West outside of rings, five rings in the northwest of this project is the outside, the two projects are south and north, Emerald City is making the city feel, you have a small part of the business, unified office, as the project after listening to half a day, you primarily have been proposed comprehensive development, business, sports facilities, residential project led me to ask a specific question, you have the main force units, and what form the main residence, is enclosed, Plate Floor. Second, it is fine decoration? main item】 【Chen Ying products will be 100 square meters in his early Cored products, which do fine in the end fitting, which does decoration, to the customer a lot of interviews to their will for the decision, but the house is a hundred square meters of the main units succeed especially to customers in their own homes to prepare. 【more】 Zhuhua will meet the media today, here, this place got, I believe that many of the reporters there are many questions to ask, but today time is limited, If the media also continued to interview some of the requirements can contact me at the right time to ...